What is Digital Marketing?
It is the use of digital channels to promote products, services, or brands.
- Key channels: Websites, social media, search engines, email, mobile apps.
- Core strategies: Content creation, online advertising, search engine optimization (SEO), social media marketing.
- Primary goal: Attract, convert, and retain customers through targeted and measurable campaigns.
What is a Virtual Assistant?
A virtual assistant (VA) is a remote professional who provides administrative, technical, or creative support to businesses or individuals.
They typically work from a home office and communicate with clients via email, phone, or online platforms. Virtual assistants handle a variety of tasks, allowing clients to focus on more strategic aspects of their business.
- Common tasks: Administrative duties, technical support, creative work, scheduling, data entry.
- Client benefit: Allows clients to focus on strategic business activities by offloading routine tasks.